September 12, 2023
Unveiling a new website experience...
You spoke. We listened. And we have been working hard to deliver a new, seamless website experience. From simplified navigation to more detailed product pages, and brand-new content, our website is here not only to inspire you, but to let you find products quickly and efficiently, all for ease of specification.
Visit us now: aculux.acuitybrands.com
We wanted an easy-to-navigate website that simplified your downlighting journey. A website that allows you to find the products you are looking for faster; a website that was inspirational but at the same time accurate. Therefore, we combined trims and housing pages under one product page decreasing our product page count by 81%. We also created more intuitive and detailed spec sheets as well as product images which now feature improved trim finishes, trim scale, and various styles including wood ceiling and lensed versions.
The new website experience...
Homepage: Home | Aculux (acuitybrands.com)
New product journey: Our Products | Aculux (acuitybrands.com)
Our Story: Our Story | Aculux (acuitybrands.com)
Technology: Technology | Aculux (acuitybrands.com)
Trim Configurator: Trim Configurator | Aculux (acuitybrands.com)
Press & Awards: Press and Awards | Aculux (acuitybrands.com)
New Spec sheet example: aculux-ax3-recessed-3in-round-adjustable.pdf (acuitybrands.com)