ATLANTA, February 13, 2024 – Aculux announces their newly designed website featuring upgraded navigation for expedited product discovery, redesigned spec sheets, and a decrease in the number of webpages for a simplified and improved user experience. Streamlining the Aculux website reduced the number of webpages by 81%, from 149 product detail pages down to 28, ensuring quick, efficient searching and browsing without compromising on information.
Key highlights of the website revamp include consolidated housing and trims pages, eliminating the need for users to navigate separate sections. The redesigned spec sheets offer a more intuitive and informative experience. Additionally, there is an enriched product showcase, featuring better fixture and trim images with accurate representation and scale between trim sizes.
“We redesigned our website to focus on catering to our users' needs while remaining aligned with our premium brand standards,” said Jacob Yager, Product Manager, Aculux. “The improved navigation, reduced webpages, and enhanced spec sheets reflect our commitment to providing a seamless and informative online experience for visitors to the site.”
In addition to the website overhaul, the site now features an Awards page, highlighting industry recognition, an updated Gallery with inspiring project stories allowing users to engage with new content, and a Technology page to showcase technologies such as LEDs, precision optics, and more.
For the fully redesigned Aculux user experience, visit their new site.
About Aculux
Aculux, a brand within the Acuity Brands Lighting and Controls portfolio, offers precision luminaires with a reputation for quality and innovation in the world of architectural downlighting. Delivering dramatic, high contrast point source illumination from the smallest, most discreet apertures, Aculux luminaires blend seamlessly with the architecture. Aculux has pioneered superior optical design enabling surgically precise lighting that dramatically enhances art and architecture without calling attention to the luminaires themselves. Patented mechanical and control features enable quick, foolproof installation, and commissioning. Aculux is the lighting designers' luminaire of choice for luxury residential, flagship retail, high profile hospitality, and class A commercial interiors. Visit www.aculuxlighting.com
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Media Contact:
Rachael Richards
rachael.richards@acuitybrands.com