Beacon technology is literally built into the lighting structure of a store, enabling us to track data in a physical space like we do online.
Want to view how customers move through your store? Linger in front of a display? Search for associates? What if you want to send your customer a time-sensitive message while they’re shopping? What if they want to request that an associate come to their location?
Greg Carter talks with Channel Mastery podcast host Kristin Carpenter about the future of customer service and IoT capabilities in brick and mortar retail.